On the 22nd of March 2010, Taylor's Environmental Club organized a "sandwich mob" in Kuala Lumpur! Our aim was to raise public awareness in conjunction with World Water Day.
So what is World Water Day (WWD) all about?
The international observance of World Water Day is an initiative that grew out of the 1992 United Nations Conference on Environment and Development (UNCED) in Rio de Janeiro.
As water crisis becomes a global predicament, WWD aims to raise awareness of the importance of fresh water and the necessity of saving & reducing water wastage in order to combat the issue of our depleting water supply.
The designated theme for this year's WWD is "Clean Water for a Healthy World". The overall goal of WWD 2010 campaign is to raise the profile of water quality at a political level to ensure that water quality considerations are made alongside those of water quantity. More information on WWD is available *here*
Taylor's Environmental Club: Sandwich Mob! Despite the presence of the word "sandwich", a sandwich mob does not translate to a mob involving edible sandwiches. Sandwiches in this context means a mob whereby a group of people gather together and sandwich themselves with posters or boards on their front and backs.
In our efforts of being an environmentally friendly club, we were determined to include recycling in the agenda. The message boards that were used were made of recycled cardboard boxes (opened up).
Our message boards, made with the help of our members
We first gathered at the Bangsar LRT station for briefing and coordination.
Taylor's Environmental Club members with their message boards!
It was most exciting to see the participation of not only our club members, but their friends as well , bringing us one step closer towards achieving the goals of WWD!at the Pasar Seni LRT station
After briefing and coordination (and fuelled with enthusiasm!), we made our way to Petaling Street via the LRT and got off at the Pasar Seni station.
On our way to Petaling Street
We decided to promote our cause of the day along the way as people were already staring at our boards. Might as well seize the opportunity! Being quite the noisy lot, we managed to get quite a bit of attention. You can say that it was sort of a prep for our actual mob at Petaling Street!
Smack in the middle of Petaling Street.
There was a lot of people there by the time we arrived, so we quickly stationed ourselves right in the middle of Petaling Street! Once again, people stared at our sandwiches and we jumped at them, telling them of our cause and overall, promoting water awareness. Not many people knew about WWD, but quite a few paid attention to us. There was the ignorant one that we stumbled upon every now and then, but I suppose you can't win them all!
This man here is Steve McCoy, the founder of Green Drinks KL. He founded Counterpoint, a boutique consultancy firm based in Kuala Lumpur which provides support services on sustainability for the Corporate, Government and Non-profit sectors. He took time out of his busy weekend to join us!
Adrian Yeo
We even had the co-founder of Malaysian Youth Climate Justice Network, Adrian Yeo join our sandwich mob!
promoting our cause
If anything, ignorance is NOT bliss. Though to some, parading about and having people gape and gawk at you may be embarrassing, we carried through anyway, because the first step to remedying our dire water situation is awareness and acknowledgment.
at central market
After our reception at Petaling Street, we moved on to Central Market. And so the rumpus began! There was a stage somewhere in Central Market, where a group of people were performing. When one of the performances ended, we ran up onstage!
crashing the stage
We were subsequently shooed off stage, but our point was made. There was A LOT of people who stared at us, and hopefully our message boards alone were adequate in pushing the message across.
In front of Masjid Jamek, the confluence of Klang and Gombak River.
This is the point where the Klang River and Gombak River meet. It is also the origin of our capital, Kuala Lumpur's name.It was rather heartbreaking to see how polluted this significantly historical site was. The water was murky, reflective of the water conditions some parts of the world are subjected to.
end of the mob
Overall the mission took a little over four hours. We were hot, thirsty and tired. Our day involved a lot of err.....attention whoring. I don't suppose there has ever been a moment where we proudly claimed ourselves as attention whores!
We had our pictures taken,

and we appeared in a Chinese daily!
A successful event? You betcha!
stop the drop. Support the cause